digital marketing BOOT CAMP

PHASE 1: GOOGLE BUSINESS PROFILE - Control the Map. Control the Market.

This is your battle station for local visibility. It shows up before your website, before ads, and before most competition—if it’s done right.

COMPLETENESS – Have you filled in every field that matters?

• Categories: Pick the best primary and relevant secondaries.
• Services: List them all—each one is a chance to show up in search.
• Service Descriptions: Max out the character count for all services listed.
• Hours & Contact: Keep them accurate across all platforms.
• Business Description: Short, clear, and keyword-friendly.
• Attributes: Tags like “Veteran-Owned” or “Family Operated” build trust fast.

ACTIVITY – Is your profile showing signs of life?

• Posts: Share offers, tips, or photos weekly.
• Photos: Add work samples, behind-the-scenes shots, or team photos.
• Q&A: Answer questions—or post and answer your own.
• Responses: Always reply to reviews. Always.

REPUTATION – Are you the obvious choice in your category?

• Reviews: Ask happy clients. Make it easy. Make it a habit.
• Consistency: Your business info should match exactly across the web.
• Photo Reviews: Reviews with images boost trust and views.
• Citations: Directories like Yelp, Bing, and BBB should all reflect the same NAP (Name, Address, Phone).

PHASE 2: WEBSITE BUILDING – Lay the Right Foundation Before You Scale

Whether you're building it yourself or handing it off, your website should be more than a brochure—it’s a tactical asset designed to get found, build trust, and convert traffic into customers.

Here’s what makes a strong, search-ready business website:

STRUCTURE – Build it to perform, not just look pretty

• Homepage Hierarchy: Clear intro, service overview, trust signals, and a call to action—above the fold.
• Dedicated Service Pages: Each main service (e.g., Furnace Repair, AC Installation) should have its own optimized page.
• Contact Page: Include a form, clickable phone number, service area, and Google Map embed.
• Navigation: Keep it simple. No dropdown labyrinths.
• Mobile-First Design: Over 60% of users will visit from their phone. Make sure it looks great and loads fast.

CONTENT – Say the right things, the right way

• Headline Clarity: Make it instantly clear what you do and where you do it.
• Local Relevance: Mention your city, service area, or neighborhoods naturally throughout the site.
• Real Photos: Show your team, work, vehicles, and process. Avoid generic stock if possible.
• Social Proof: Highlight reviews, testimonials, or affiliations directly on the homepage or service pages.
• Calls to Action: Every page should encourage the next step—call, book, or fill out a form.

TECHNICAL FOUNDATION – Make it easy for Google and customers to use

• Speed & Hosting: Use a fast, reliable host. Compress images. Avoid bloated themes.
• HTTPS & Security: Always use SSL—Google penalizes unsecured sites.
• On-Page SEO: Use keyword-rich title tags, meta descriptions, heading tags (H1/H2), and alt text.
• Schema Markup: Add structured data for Local Business, Reviews, Services, and more.
• Clean URLs: Keep URLs short, readable, and keyword-aligned (e.g., ... /ac-installation-las-vegas/ )

Phase 3: WEBSITE SEO – Get Your Digital Foundation Squared Away

Your website is your base of operations. If it’s slow, sloppy, or confusing, Google won’t rank it—and people won’t stick around. Here’s what matters most:

VISIBILITY – Can Google find and understand your site?

• Speed: Fast-loading pages win. Compress images. Trim the fat.
• Mobile-Friendly: Your site should look sharp and work smooth on every screen.
• Secure (HTTPS): No SSL = no trust. Get a security certificate.
• Crawlable: Use a sitemap. Fix broken links. Don’t block Google’s bots.
• Indexable: Make sure the right pages are showing up in search—not junk pages.

RELEVANCE – Are you speaking your customers’ language?

• Keywords: Figure out what your customers search for—and use it naturally in your content.
• Page Focus: Every page should have a clear purpose. One goal. One topic.
• Headings & Structure: Use H1s, H2s, and bullet points to organize your message.
• Internal Links: Help Google and users explore more of your site by connecting related pages.
• Updated Content: Refresh outdated info. Keep things current and helpful.

AUTHORITY – Does Google trust you over the competition?

• Backlinks: Earn links from trusted, relevant sites—no shady link farms.
• Helpful Content: Teach, explain, solve. Don’t just sell.
• Schema Markup: Behind-the-scenes code that helps Google show more info (like reviews or FAQs).
• Proof of Expertise: Add bios, experience, and credentials where it counts.